These Terms and Conditions of Purchase ("Terms") govern your purchase of, access to and participation in ICONIC (the "Programme").

The Programme is provided by Katie Julia Ltd, a company incorporated in England and Wales with company number 15274870, whose registered office is at [INSERT] ("Katie Julia", "Katie Julia Ltd", "we", "us" or "our").

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Please read these Terms carefully before purchasing ICONIC.

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By purchasing ICONIC, you confirm that you have read, understood and agree to be legally bound by these Terms.

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These Terms should be read alongside our Privacy Policy, the applicable ICONIC sales and checkout information, and any Website Terms of Use applicable to the website through which you purchase or access ICONIC.

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If there is any inconsistency concerning your purchase or participation in ICONIC, these Terms will take precedence unless expressly stated otherwise.

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1. About ICONIC

ICONIC is an online educational programme created by Katie Julia.

It provides education, frameworks, exercises, resources, creative direction and strategic guidance in areas which may include identity, personal positioning, creative direction, brand development, communication, voice, visual identity, marketing, sales, business development, growth and creative entrepreneurship.

For the launch version described in these Terms, your ICONIC purchase includes:

• approximately 45 core video lessons across eight modules, including introductory or opening videos forming part of the Programme curriculum

• eight downloadable module workbooks or worksheet companions, including structured prompts, exercises and additional teaching

• The Signature Inner Icon Visualisation, supplied within Module 2 and, where stated on the sales page, in an audio format

• seven ICONIC Diary companion episodes, one accompanying each of Modules 2 to 8, each intended to run approximately 30 to 45 minutes

• access to the private ICONIC community hosted on Circle or any successor platform used by us for Programme delivery

• Programme downloads, resources and bonus materials expressly identified on the sales page or checkout as included in your purchase; and

• lifetime access where expressly stated, subject to Section 4 below.

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The eight modules contain approximately 45 core video lessons, with core teaching video content expected to total approximately 7.5 hours. The precise duration and number of individual lesson files may vary where lessons are reasonably edited, combined, divided, updated or reorganised without materially reducing the core curriculum.

The ICONIC Diaries for Modules 2 to 8 are companion content and may be released sequentially rather than all at once. Each Diary is intended to run approximately 30 to 45 minutes.

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For launch purchasers, the ICONIC Diaries are intended to be released progressively over the initial launch period, with the full sequence intended to be made available within approximately six weeks of the Programme launch. We may make reasonable adjustments to individual release dates where necessary, provided this does not materially deprive you of the Programme content purchased.

The precise Programme included in your purchase is the Programme described in these Terms together with the sales page and checkout information presented to you at the time you enrol.

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ICONIC is intended for adults aged 18 or over.

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You are responsible for deciding whether the Programme is appropriate for your needs before purchasing. Descriptions of the people, businesses or circumstances for which ICONIC has been designed are intended to help you assess suitability and do not guarantee any particular result.

Your purchase provides access to ICONIC for one individual only.

Your account and login credentials are personal to you and must not be shared with another person, including a spouse, friend, business partner, assistant, employee, contractor, collaborator, client, student or colleague.

Each person wishing to access ICONIC must have their own authorised enrolment unless we have expressly agreed to a team licence or other arrangement in writing.

Your enrolment may not be transferred or assigned without our prior written agreement.

2. Your Purchase and Payment

The standard headline price of ICONIC is £3,500 including VAT, unless another price is expressly stated as part of a particular promotion or enrolment.

For eligible members of the ICONIC waiting list, we may offer a limited early-bird price of £2,995 including VAT. Eligibility, availability and the period for which that promotional price is offered will be stated on the relevant sales page or checkout.

Where the £2,995 waiting-list early-bird offer is made available, you may pay either:

Payment in full: £2,995 including VAT

or

Instalment plan: 3 instalments totalling £2,995 including VAT. Unless the checkout states an equivalent allocation, the first two instalments will be £998.33 each and the final instalment will be £998.34.

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The first instalment is payable when you enrol. Remaining instalments will be charged to the payment method provided by you on the dates disclosed at checkout.

If you select the instalment plan, you are purchasing one £2,995 Programme under the waiting-list early-bird offer and paying that total purchase price over time.

It is not a cancellable monthly membership, subscription or pay-as-you-go arrangement.

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Subject always to statutory rights which cannot lawfully be excluded, selecting the instalment plan commits you to the total Programme purchase price.

Your obligation to pay sums properly due does not end merely because you stop accessing ICONIC, leave the community, decide not to complete the Programme, become too busy, experience changed personal or business circumstances, change career or business direction, do not implement the Programme, or decide that the Programme is no longer right for you.

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By selecting an instalment plan, you authorise Katie Julia Ltd and its appointed payment processor to collect scheduled instalments from the payment method supplied by you.

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You are responsible for maintaining accurate and current payment information.

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If a payment fails, we may contact you and provide a reasonable opportunity to bring your account up to date.

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While an amount remains overdue, we may temporarily suspend access to Programme lessons, downloads, resources, community access and any other included or bonus Programme elements.

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Suspension does not cancel sums properly due.

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Where payment remains outstanding following reasonable notice, we may terminate access and take reasonable lawful steps to recover amounts properly due.

If you believe a payment has been taken incorrectly, please contact us promptly so that we have an opportunity to investigate.

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A chargeback is not an alternative method of obtaining a voluntary refund contrary to these Terms. Where a properly due payment is disputed through a bank, card provider or payment processor, we may provide relevant evidence including these Terms, payment records, access records, checkout information, consent records and relevant communications.

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Nothing in this section prevents you from legitimately disputing an unauthorised or incorrectly processed transaction or exercising a statutory right.

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3. Cancellations, Refunds and Your Rights

ICONIC does not include a voluntary money-back, satisfaction, action-based, results or change-of-mind guarantee unless we expressly state otherwise in writing in relation to a specific purchase.

Because ICONIC provides access to substantial proprietary digital education, frameworks, methods and Programme Materials, we do not offer voluntary change-of-mind refunds or partial refunds once supply has validly begun, subject always to your statutory rights.

Except where the law provides a right to a refund or other remedy, we do not issue refunds merely because you:

• change your mind

• decide not to participate or complete the Programme

• do not have sufficient time

• prefer another programme

• experience changed personal or business circumstances

• do not implement what is taught

• do not achieve the outcome you hoped for; or

• decide after receiving access that ICONIC is not for you.

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We do not ordinarily provide partial refunds according to how much Programme content you have or have not consumed.

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The fact that companion content, including ICONIC Diary episodes, is scheduled for sequential release does not make the Programme a monthly subscription or create a right to cancel remaining instalments. Subject always to statutory rights, the purchase is for the Programme as a whole, including content made available immediately and content expressly identified as scheduled for later release.

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Where UK consumer law gives you a statutory cancellation period and you elect to receive digital Programme content before that period expires, we will require you to:

• expressly consent to supply of that digital content beginning immediately; and

• acknowledge that, where applicable law provides for that right to be lost, you will lose the applicable statutory right to cancel the digital-content contract once supply begins.

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We will only rely upon the loss of a statutory cancellation right where the applicable legal requirements have been satisfied.

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Our refund policy does not remove any statutory remedies which applicable consumer law requires us to provide, including rights relating to digital content being of satisfactory quality, fit for an applicable purpose or as described.

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Nothing in these Terms excludes, restricts or removes statutory rights which cannot lawfully be excluded.

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4. Access to ICONIC

Your access period is the period stated on the applicable ICONIC sales page at the time of purchase.

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Where ICONIC, or any part of it, is expressly described as including "lifetime access", this means the commercial lifetime of the applicable Programme or resource as operated by Katie Julia Ltd, not the natural lifetime of the purchaser.

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Lifetime access does not mean that Katie Julia Ltd is required to maintain a particular platform, technology, hosting provider, community feature, delivery method or exact version of the Programme indefinitely.

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We may reasonably migrate ICONIC to another suitable platform or delivery method, update or replace outdated technology, reorganise Programme materials, or make reasonable changes required for the continued delivery of the Programme.

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The commercial lifetime of a Programme or resource may come to an end where, for example, it is permanently retired, replaced, discontinued, rendered technically obsolete, or where Katie Julia Ltd ceases operating the relevant Programme or business.

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We will not rely upon this provision merely to remove the essential substance of what you purchased without reasonable justification.

Lifetime access to a version of ICONIC does not automatically include future standalone products, events, retreats, coaching, consultancy, certification, separately sold modules, premium editions or other future offerings.

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ICONIC is an evolving educational product. We may reasonably update, improve, reorganise or replace outdated materials, change hosting technology or delivery methods, and adjust supplementary elements where necessary. Such changes will not be used to materially reduce the core curriculum expressly included in your purchase, including the eight modules and seven ICONIC Diary companion episodes described in Section 1.

Any live session, guest appearance, individual communication, bonus or other supplementary opportunity is included only where it is expressly stated as part of the particular offer purchased.

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5. What ICONIC Is — and What It Is Not

ICONIC is an educational programme.

Unless expressly stated otherwise in writing for a particular offer, enrolment in ICONIC does not include an entitlement to individual coaching, personalised feedback, review or approval of your work, direct messaging access, private calls or other individual access to Katie Julia. We may, from time to time, choose to offer additional live sessions, communications, bonuses or opportunities at our discretion. Unless expressly stated otherwise, any such additional element is supplementary and does not form part of the Programme purchased or create an ongoing entitlement to similar access in the future.

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Nothing within ICONIC constitutes personalised legal, tax, accounting, financial, investment, medical, psychological or other regulated professional advice.

You are responsible for obtaining appropriate professional advice where required.

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Participation in ICONIC does not entitle you to introductions, referrals, representation, publicity, press placement, collaborations, access to Katie Julia's professional network, commercial opportunities or future work unless expressly included as part of your purchase.

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We believe strongly in the quality of ICONIC, but we cannot and do not guarantee any particular personal, creative, financial, commercial or social-media outcome.

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Any examples of previous client, participant or business outcomes referred to in our marketing or Programme Materials are provided for illustrative purposes only.

 

Individual experiences and outcomes vary and are not a representation, promise or guarantee that you will achieve the same or similar results.

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Results depend upon factors outside our control, including your starting position, experience, skills, market, offer, pricing, audience, implementation, effort, consistency, decisions, economic circumstances and customer demand.

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We do not guarantee any particular level of revenue, profit, sales, bookings, clients, followers, audience growth, press coverage, partnerships, investment, business valuation or commercial opportunity.

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You remain responsible for your own decisions and for determining whether and how to implement Programme material within your business, career, creative practice, brand, content, marketing, financial affairs and personal circumstances.

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You are also responsible for ensuring that your own activities comply with applicable law.

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6. Using ICONIC and Protecting the Work

ICONIC represents substantial original intellectual, creative and commercial investment by Katie Julia.

All intellectual property rights in or relating to ICONIC and its Programme Materials belong to or are licensed to Katie Julia Ltd, except where expressly stated otherwise.

"Programme Materials" includes, where protected by applicable law:

• videos and audio

• lessons and teaching structures

• presentations and scripts

• written materials

• workbooks and worksheets

• exercises, prompts and original questions

• proprietary frameworks and models

• diagrams, templates and checklists

• downloads

• examples, demonstrations and case studies

• photography, artwork, graphics and illustrations

• recordings and bonus materials

• community resources created by us

• original branding and protected terminology

• the original selection, arrangement and expression of Programme content; and

other original content supplied by or on behalf of Katie Julia Ltd.

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Purchasing ICONIC purchases access to education. It does not transfer ownership of ICONIC intellectual property to you.

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Subject to compliance with these Terms and payment of applicable Programme fees, we grant you a limited, personal, non-exclusive, non-transferable and non-sublicensable licence to use ICONIC for your own education and the development of your own life, creative practice, career, brand and business.

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Applying what you learn

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ICONIC exists to be implemented.

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You are encouraged to apply legitimate knowledge and insights gained through ICONIC to create your own original brand, business, creative work, content, services, offers, marketing, visual identity, voice, customer experience and commercial strategy.

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You may earn money and build a successful business as a result of what you learn.

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You may teach your own independently created expertise and methodology.

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Katie Julia Ltd does not acquire ownership of your independently created business, brand, photography, artwork, writing, products, services or ideas because you participated in ICONIC.

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The distinction is simple:

You may use what ICONIC teaches you to build your own work.

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You may not reproduce, distribute, teach, sell or commercially exploit protected ICONIC Programme Materials as though they were your own.

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What you may not copy or distribute

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Except where expressly authorised by us in writing or permitted by law, you must not copy, reproduce, republish, distribute, upload, publicly display, transmit, sell, licence, sublicense, rent, loan, translate for redistribution, adapt for redistribution or otherwise commercially exploit protected Programme Materials.

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In particular, you must not:

• share your account or password

• allow another person to consume lessons through your account

• distribute Programme downloads, worksheets or recordings

• upload Programme content to shared drives, memberships or communities

• screen-record lessons

• record live sessions without permission

• publish substantial lesson transcripts or screenshots

• reproduce Programme materials for clients, students or mentees

• remove proprietary notices; or

• knowingly assist another person to do any of these things.

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Creating your own educational products

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You must not reproduce, repackage or commercially exploit protected ICONIC Programme Materials within another educational or advisory product.

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This includes courses, memberships, coaching or mentoring programmes, masterminds, consultancy programmes, workshops, retreats, intensives, certification or training programmes, workbooks, ebooks, guides, templates, resource libraries, paid communities or downloadable educational products.

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You must not take an ICONIC worksheet, framework, original exercise, lesson structure, substantial body of written teaching, proprietary graphic, substantial collection of prompts or other protected Programme Material, alter its title, wording, sequence, design, terminology, examples or branding and then provide or sell substantially the same protected material as your own.

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Changing fonts, colours, graphics, wording, order, names or branding does not by itself make copied protected material original.

Nothing in these Terms prevents legitimate independent creation.

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Katie Julia Ltd does not claim ownership over general ideas, facts, skills, business concepts, creative principles, branding concepts, marketing concepts or other matters which are not protected by applicable intellectual property law.

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Purchasing ICONIC does not qualify, certify or license you to teach ICONIC to others, present yourself as an ICONIC trainer, certify others in ICONIC, deliver ICONIC on our behalf, or imply that your programme is licensed, endorsed or approved by Katie Julia Ltd.

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You may communicate your own resulting business decisions and original work to employees, contractors, collaborators and professional advisers. For example, you may brief a designer about your new brand direction. You may not give that person access to ICONIC itself or use your enrolment as an internal training licence.

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AI and automated extraction

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You must not systematically provide substantial ICONIC Programme Materials to artificial-intelligence, large-language-model or machine-learning systems for the purpose of reproducing or reconstructing ICONIC, extracting proprietary teaching, generating competing or derivative educational products, reproducing worksheets or frameworks, redistributing substantial Programme summaries, training or fine-tuning an AI model on ICONIC materials, or circumventing these Terms.

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You must not use bots, scrapers, bulk downloaders, automated transcription systems or similar technology to systematically copy or reproduce Programme Materials.

This does not prohibit ordinary AI use to develop your own original work arising from your participation.

Use AI to develop your work. Do not use AI to extract or recreate ours.

Brand and enforcement

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Katie Julia identity, likeness, voice and synthetic replication

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For the purposes of these Terms, "Katie Julia Identity" means the name Katie Julia, and, to the extent protected by applicable law or capable of protection by contract, Katie Julia's image, likeness, appearance, face, voice, vocal characteristics, gestures, manner of presentation, signature, persona, distinctive visual or audio characteristics and other identifying attributes embodied in or derived from the Programme Materials.

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Your purchase of ICONIC grants no licence or permission to capture, extract, isolate, reproduce, clone, synthesise, imitate, simulate, manipulate, train on, fine-tune on, create a model of, or otherwise exploit the Katie Julia Identity from or by reference to Programme Materials, except to the limited extent strictly necessary for your ordinary personal consumption of the Programme.

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Without our prior written permission, you must not use Programme Materials, whether alone or combined with other material, to create, commission, prompt, train, fine-tune, condition, generate, publish, distribute or commercially exploit any digital replica, synthetic media, avatar, voice clone, face clone, virtual presenter, deepfake or other artificial or computer-generated representation that depicts, reproduces, simulates or is presented as Katie Julia.

You must not use artificial intelligence or other technology to make Katie Julia appear to say, endorse, teach, recommend, perform, demonstrate or participate in anything that she did not actually say, endorse, teach, recommend, perform, demonstrate or participate in, nor falsely represent synthetic or manipulated content as authentic Katie Julia content.

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You must not extract or use Katie Julia's voice, image, likeness, performance, presentation style or other identifying attributes from Programme Materials for the purpose of creating a substitute presenter, synthetic instructor, competing educational personality or other output intended to replicate or materially appropriate the protected expression embodied in ICONIC.

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No circumvention by transformation

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The restrictions in this Section apply whether the prohibited result is produced directly or indirectly, manually or using artificial intelligence, automation, agents, models, transcription, translation, summarisation, image generation, voice generation, video generation or other technology.

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A prohibited use does not become permitted merely because Programme Materials are paraphrased, summarised, translated, reformatted, reordered, renamed, restyled, combined with other material, converted into prompts or embeddings, passed through one or more AI systems, or altered in appearance, voice, medium or format.

You must not instruct, assist, procure or knowingly enable another person, business, contractor, platform or system to carry out conduct that would breach this Section if carried out by you.

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Reservation of rights

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All rights in ICONIC, the Programme Materials, Katie Julia branding and the Katie Julia Identity that are not expressly granted under these Terms are reserved. Nothing in these Terms is intended to claim exclusive rights in general ideas, facts, unprotectable style, ordinary human characteristics or other subject matter that applicable law does not protect. These contractual restrictions are intended to operate alongside, and not in substitution for, any copyright, trade mark, passing off, confidentiality, privacy, data-protection, performers' rights, contractual or other rights and remedies available to Katie Julia Ltd or Katie Julia under applicable law.

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Where conduct involving the Katie Julia Identity or synthetic or manipulated media also involves copying, extraction, disclosure, misuse or infringement of Programme Materials or other protected rights, the investigation, suspension, termination and enforcement provisions in this Section apply to that conduct.

No licence is granted to use the names, trade marks, logos or branding of ICONIC, KATIE JULIA, or any other protected Katie Julia Ltd brand except where expressly authorised by us in writing.

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You must not use our names, branding, Programme Materials or other intellectual property in any way which falsely suggests affiliation, certification, endorsement, sponsorship, partnership, approval or authorisation by Katie Julia Ltd.

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Protection and enforcement of our intellectual property

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Katie Julia Ltd takes the protection of ICONIC and its intellectual property seriously.

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Where we reasonably believe that Programme Materials have been copied, shared, disclosed, reproduced, adapted, distributed, taught, sold, uploaded, published or otherwise used in breach of these Terms or in infringement of our intellectual property rights, we may take such proportionate and lawful steps as we consider reasonably necessary to investigate, prevent, stop and remedy that conduct.

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Those steps may include:

• investigating the suspected breach and preserving relevant evidence

• requiring the person concerned to cease the relevant conduct immediately

• requiring infringing or unauthorised material to be removed from websites, social-media accounts, courses, memberships, communities, products, services, cloud storage, shared drives or other locations

• requiring unauthorised copies of Programme Materials to be permanently deleted or, where applicable, delivered up or destroyed

• suspending or terminating access to ICONIC and terminating the licence granted under these Terms

• issuing copyright, intellectual-property or platform takedown notices or requests to relevant websites, hosting providers, social-media platforms, marketplaces or other intermediaries

• notifying relevant third parties of an alleged infringement where reasonably necessary and lawful for the protection or enforcement of our rights

• seeking undertakings requiring the infringement or breach to cease and not be repeated

• commencing legal proceedings where appropriate

• seeking damages, including additional damages where available by law

• seeking an account of profits or other financial remedies where available

• seeking recovery of legal costs and other recoverable enforcement costs where available

• seeking delivery up, destruction or disposal of infringing copies where available; and

• pursuing any other contractual, statutory, equitable or common-law remedy available to us.

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Urgent and protective relief

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You acknowledge that serious unauthorised copying, disclosure, distribution, teaching or commercial exploitation of Programme Materials may cause substantial harm to Katie Julia Ltd, including harm which may be difficult to quantify or adequately remedy through financial compensation alone.

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Accordingly, where legally available and appropriate, Katie Julia Ltd may seek interim, provisional, injunctive, equitable or other protective relief without waiting for the final determination of a claim.

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This may include seeking an order intended to prevent actual, continuing or threatened infringement, disclosure, distribution or exploitation of Programme Materials.

Nothing in these Terms limits any rights or remedies available to Katie Julia Ltd under applicable intellectual-property, confidentiality, contract or other law.

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Evidence and investigation

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Where we reasonably suspect a material breach of this Section, we may preserve and rely upon lawfully obtained evidence relevant to that investigation or enforcement, including account and access records, download records, payment records, communications, publicly available material, copies or screenshots of allegedly infringing material and information lawfully supplied by relevant third parties.

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You must not knowingly conceal, destroy or falsify evidence relating to your own material breach of these Terms after you have been notified of a genuine dispute or enforcement matter, where preservation of that material is required by applicable law.

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International enforcement

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The protections and restrictions in this Section apply irrespective of the country from which you purchase, access or use ICONIC.

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Katie Julia Ltd reserves the right, to the fullest extent permitted by applicable law, to protect and enforce its copyright, trade marks, confidential information, contractual rights and other intellectual property rights internationally.

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Where Programme Materials are unlawfully copied, reproduced, distributed, disclosed, taught, sold, adapted, published or otherwise exploited outside the United Kingdom, Katie Julia Ltd may pursue such remedies as are legally available in the jurisdiction in which the infringement occurs, the infringer is located, the infringing material is hosted or distributed, or any other jurisdiction having competent authority.

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This may include seeking removal or takedown of infringing material, injunctive or other protective relief, damages, an account of profits, delivery up or destruction of infringing copies, recovery of legal costs where available, and any other remedy available under applicable law.

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The fact that a purchaser, participant, website, platform, business or infringing activity is located outside the United Kingdom does not waive, diminish or prevent Katie Julia Ltd from seeking to enforce its rights where those rights are recognised and enforcement is legally available.

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Nothing in these Terms limits any rights or remedies which Katie Julia Ltd may have under international copyright conventions, applicable national intellectual-property laws or other applicable law.

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Continuing obligations

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The protections, restrictions and obligations in this Section which by their nature are intended to protect Katie Julia Ltd's intellectual property and confidential or proprietary Programme Materials continue after completion of ICONIC and after withdrawal, expiry, suspension or termination of your access, to the extent permitted by law.

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Termination of Programme access or of the licence granted under these Terms does not prevent Katie Julia Ltd from pursuing remedies in respect of a breach or infringement which occurred before or after termination.

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7. The ICONIC Community

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ICONIC may include access to a private online community intended to provide a constructive environment in which participants can learn, communicate and develop their work.

Access is subject to these Terms and any reasonable community guidelines published by us.

You must not use the community to engage in harassment, bullying, discriminatory abuse, threats, fraud, impersonation, unlawful activity, intellectual property infringement, deliberate disruption, spam, aggressive unsolicited selling, unauthorised data harvesting or misuse of confidential information.

Participants may share personal, creative and commercially sensitive information.

Without appropriate permission, you must not publish another participant's private contribution, disclose confidential business information, reproduce private worksheets, distribute private conversations, record private sessions, share private screenshots, exploit unpublished work or misuse private information.

The community must not be systematically used as a prospecting database or for aggressive or repetitive unsolicited commercial solicitation.

Normal networking, genuine collaboration and relationships arising naturally through ICONIC are permitted.

You remain responsible for exercising sensible judgment about information you choose to share in a group environment.

You retain ownership of original intellectual property which you independently create.

Where you voluntarily post material within the ICONIC community, you grant us a limited, non-exclusive, royalty-free licence to host, store, display, technically reproduce and otherwise process that material only to the extent reasonably necessary to operate and administer ICONIC and its community.

When you upload, share or submit material within ICONIC, you are responsible for ensuring that you have the rights or permissions necessary to share it and that doing so does not unlawfully infringe another person's intellectual property, privacy, confidentiality or other rights.

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Supplementary live sessions and recordings

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If we choose to offer a supplementary live session or similar opportunity, that session may be recorded and, where stated, made available to authorised ICONIC participants.

If you choose to attend or contribute to any recorded supplementary session, your name, image, voice, questions, comments or other contribution may appear within that recording.

Where appropriate, we may also provide reasonable information before or during a session that recording is taking place.

Your participation in a Programme recording does not, by itself, grant us unrestricted permission to use your identifiable image, story, work or results in public advertising or promotional material.

Where we wish to use identifiable participant content publicly as a testimonial, case study or promotional feature beyond normal Programme operation, we may seek appropriate permission.

8. Platforms, Technology and Events Outside Our Control

ICONIC may use third-party providers for community hosting, video, email, payments, webinars, analytics or other technology.

Those providers may have their own terms and privacy policies.

We are not responsible for matters solely within a third party's control, although we will take reasonable steps to address material problems affecting Programme delivery.

You are responsible for maintaining suitable internet access, compatible equipment and software and reasonable security settings.

You must take reasonable steps to protect your login credentials and notify us promptly if you believe your account has been compromised.

ICONIC may also refer to third-party websites, products, books, tools, services, software, suppliers or resources for educational purposes.

Unless expressly stated otherwise, such references do not amount to a guarantee, endorsement or warranty of that third party, and we are not responsible for matters outside our reasonable control relating to third-party products, services or content.

We are not responsible for delay or failure caused by circumstances genuinely outside our reasonable control, including widespread technology outages, critical infrastructure failure, natural disasters, serious illness, government restrictions, war, terrorism, major power or telecommunications failures or comparable events.

Where such circumstances materially affect ICONIC, we may reasonably reschedule, replace, postpone or change the method of delivery of an affected element.

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9. Suspension and Termination

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We may suspend or terminate access where you materially breach these Terms, including through deliberate account sharing, serious intellectual property infringement, fraud, serious community misconduct, unlawful redistribution of Programme content or persistent non-payment of properly due fees.

Where a breach is reasonably capable of remedy, we may provide an opportunity to remedy it before termination.

Serious misconduct or deliberate infringement may justify immediate action.

Nothing permits us to terminate your rights arbitrarily or contrary to applicable consumer law.

Termination resulting from your material breach does not automatically create a voluntary refund right.

Termination does not affect accrued rights or obligations.

Provisions concerning outstanding payments, intellectual property, confidentiality, Programme-use restrictions, governing law and provisions which by their nature should continue may survive termination to the extent permitted by law.

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10. Liability and Business Purchasers

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Nothing in these Terms excludes or limits any liability which cannot lawfully be excluded or limited, or restricts any statutory right or remedy which cannot lawfully be restricted.

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If you are a consumer, nothing in these Terms affects your statutory rights, including your rights in relation to digital content which is not of satisfactory quality, fit for an applicable purpose or as described.

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Subject to those rights, Katie Julia Ltd is not responsible for losses arising from your independent business, creative, commercial or financial decisions; your failure to implement or act upon Programme Materials; outcomes which depend upon circumstances outside our reasonable control; or third-party products, platforms or services outside our reasonable control.

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We are not responsible for any particular business, creative, financial, commercial or social-media outcome resulting from your participation in ICONIC, except to the extent that liability arises from our breach of contract or another matter for which liability cannot lawfully be excluded or limited.

Where you purchase ICONIC wholly or mainly for purposes relating to your trade, business, craft or profession, you may be treated as a business purchaser rather than a consumer under applicable law.

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Your legal status depends upon the facts and applicable law, and nothing in these Terms removes mandatory consumer protections where they apply.

To the fullest extent permitted by law, where you purchase ICONIC wholly or mainly for business purposes, the total aggregate liability of Katie Julia Ltd arising out of or in connection with your purchase of ICONIC, whether in contract, tort including negligence, breach of statutory duty or otherwise, shall not exceed the total Programme fees actually paid by you for ICONIC.

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This liability cap does not apply where liability cannot lawfully be limited or excluded.

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To the extent legally enforceable, a business purchaser agrees to indemnify Katie Julia Ltd against reasonable third-party losses, liabilities, claims and costs arising directly from that purchaser's material breach of these Terms, unlawful use of Programme Materials, infringement of third-party intellectual property through material they submit or publish, or provision of material they had no right to use.

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This does not apply to the extent that loss results from our own breach, negligence or unlawful conduct.

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11. Privacy, Complaints and Changes

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We process personal information in accordance with our Privacy Policy and applicable data-protection law.

Third-party platforms used to provide ICONIC may also process information according to their own privacy terms.

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If you have a genuine concern concerning your purchase or delivery of ICONIC, please contact:

hello@katiejulia.com

We will endeavour to respond reasonably and address legitimate concerns.

Nothing in this complaints procedure limits statutory rights.

The Terms applicable to your purchase are those provided or made available when you enrol.

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We may update these Terms prospectively where reasonably necessary because of changes in law, technology or Programme operation, but will not retrospectively impose a material amendment which unfairly removes an existing contractual right.

We may transfer our rights and obligations in connection with a genuine corporate restructuring, merger, sale or transfer of the relevant business provided this does not materially reduce applicable contractual or statutory rights.

You may not transfer your enrolment without our prior written permission.

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12. Legal Terms and Contact Details

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These Terms, together with the applicable sales and checkout information, Privacy Policy, Website Terms of Use where applicable, and other terms expressly incorporated into your purchase, form the agreement between us concerning ICONIC.

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Nothing in this provision excludes liability for fraud or fraudulent misrepresentation.

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Nothing in these Terms creates a partnership, joint venture, employment, agency or fiduciary relationship between you and Katie Julia Ltd.

If any provision is determined to be invalid, unlawful or unenforceable, it will be modified or severed to the minimum extent necessary where legally possible, without affecting the remainder of these Terms.

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Failure to immediately enforce a right does not necessarily waive that right.

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Except where expressly stated otherwise, a person who is not a party to this agreement has no right to enforce it under the Contracts (Rights of Third Parties) Act 1999.

Where permitted by law, contractual notices, confirmations, acceptances and communications relating to ICONIC may be provided electronically.

These Terms and any contractual or non-contractual dispute or claim arising from or connected with them are governed by the laws of England and Wales.

Subject to mandatory consumer rights under applicable law, the courts of England and Wales shall have non-exclusive jurisdiction.

If you are a consumer resident outside England and Wales, nothing in this provision removes any mandatory right you may have under applicable local law.

Notwithstanding this provision, Katie Julia Ltd may, where legally available, seek interim, provisional, injunctive, equitable or other protective relief from any court of competent jurisdiction where reasonably necessary to protect ICONIC, its Programme Materials, copyright, trade marks, confidential information, proprietary information or other intellectual property rights.

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ICONIC is provided by:

Katie Julia Ltd

Company number: 15274870

Registered office: [INSERT]

Email: hello@katiejulia.com

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Checkout Implementation

The following should be implemented alongside these Terms.

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Acceptance of Terms

Use a separate unticked checkbox substantially stating:

"I have read and agree to the ICONIC Terms and Conditions of Purchase and Privacy Policy."

Immediate Digital Supply

Where applicable, use a separate unticked checkbox substantially stating:

"I expressly request immediate access to ICONIC and consent to the supply of its digital content beginning before the end of any applicable statutory cancellation period. I understand and acknowledge that once supply of the digital content begins, I will lose my statutory right to cancel that digital-content purchase where applicable law provides for that right to be lost."

Instalment Commitment

Where the instalment plan is selected, display clearly before payment:

"£2,995 total purchase price under the ICONIC waiting-list early-bird offer, payable in 3 instalments (normally £998.33, £998.33 and £998.34). This is a payment plan for one purchase and is not a monthly subscription."

Programme Description at Checkout

Display clearly before purchase a concise description of the Programme included in the transaction, substantially stating:

"ICONIC includes 8 modules with approximately 45 core video lessons (approximately 7.5 hours of core video teaching), 8 downloadable module workbooks/worksheet companions, the Signature Inner Icon Visualisation, 7 ICONIC Diary companion episodes for Modules 2-8 (approximately 30-45 minutes each), access to the private ICONIC Circle community, and lifetime Programme access where stated, subject to the Terms. The ICONIC Diaries are released sequentially, with the full launch sequence intended to be available within approximately six weeks of Programme launch. See the Terms and sales page for full details."

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Refund Notice

Display clearly before purchase:

"ICONIC does not offer a voluntary money-back guarantee or change-of-mind refunds once supply has validly begun. This does not affect your statutory rights."

Purchase Confirmation

Following purchase, provide a durable confirmation containing or linking to the relevant contractual information, including:

• the Programme purchased, including a summary of the core content and any scheduled sequential-release elements

• total purchase price

• selected payment option

• future payment dates where applicable

• these Terms

• applicable cancellation information

• the purchaser's immediate-access consent and acknowledgement where applicable; and

• Katie Julia Ltd contact information.